Services
- 01
Brand identity
strategy, logo system, color & type, full guidelines. From $3,000 · 3–4 weeks.
- 02
Landing pages
copy structure, design and build, launch-ready. From $1,500 · 1–2 weeks.
- 03
Design systems
Figma component libraries with tokens and docs. From $4,000 · 3–5 weeks.
- 04
Design partner
senior design on tap, monthly retainer. $2,500/mo · 2 slots only.
Selected work
- 01
Loop
rebrand for a fintech app; sign-up conversion up 34% after launch.
- 02
Danil Roasters
identity + site for a Seoul coffee roaster; featured in Brand New.
- 03
Hyphen
design system for a 12-person product team; component coverage 0 → 80%.
- 04
Fieldnote
landing page for a hiking journal app; 11k waitlist sign-ups in 6 weeks.
- 05
Oncle
naming + identity for a Franco-Korean bakery chain, now at 9 locations.
How we'll work
Small, fixed-scope engagements with one point of contact — me.
- 01
01 · Discovery
a 60-minute call plus a short brand questionnaire.
- 02
02 · Direction
two visual directions in week one; we pick one together.
- 03
03 · Design
the full system, refined over two review rounds.
- 04
04 · Handoff
files, tokens, and a walkthrough video. Developers love me.
Toolbox
- 01
Figma (components, tokens, prototypes)
my home base.
- 02
Framer & Next.js
when the landing page should ship, not just look shipped.
- 03
Type design fundamentals
logotypes drawn, not typed.
- 04
Art direction for photography and 3D
I brief and direct, you keep the files.
- 05
Bilingual design
EN/KO layouts that hold up in both scripts.
Kind words
- 01
“Avery made us look like a real company before we were one.”
Mina K., founder, Loop
- 02
“The fastest, calmest designer we've ever worked with.”
Daniel P., CTO, Hyphen
- 03
“Our landing page finally says what we actually do.”
Sofia R., founder, Fieldnote
- 04
“Sat in one workshop and rewrote our whole pitch. Worth it for that hour alone.”
Jérôme L., CEO, Oncle
Beyond client work
- 01
Slow Brand
my newsletter on brand design in Asia, twice a month.
- 02
Risograph prints
a small collection, occasionally for sale at Seoul art book fairs.
- 03
Guest critiques at two Seoul design schools every winter.
Quick answers
- 01
Booked out? Usually 3–4 weeks ahead
next month has two open slots.
- 02
Time zone? Seoul (KST)
calls fit US West mornings and EU afternoons.
- 03
Contract?
One page, plain language, IP transfers on final payment.
- 04
Something not answered here? The agent on this page knows more
ask it.
Availability
Booking new projects from next month — one brand identity slot and one landing page slot are open. The fastest way to check: ask the agent on this page.